Merchant Organizing, Neighborhood Revitalization, District Marketing

Harlem Park to Park (HP2P) was co-founded by Nikoa Evans and eight other entrepreneurs during the economic downturn in 2009 as an effort to organize the small businesses in Harlem to collectively produce strategic marketing and placemaking initiatives designed to increase awareness of the dining, entertainment and lifestyle amenities available in the neighborhood. Through Nikoa’s outreach efforts, membership in Harlem Park to Park grew to 100+ businesses by 2011 when she assumed the title of Executive Director. Under her 14 year leadership as Executive Director, HP2P evolved from a traditional merchant organization to an economic development corporation representing 300+ entrepreneurs in Harlem, NY.

The organization has emerged as a recognized leader in creating and implementing high impact, results driven marketing and business development initiatives credited with elevating the profile and sustainability of Harlem’s small business community. Economic development programs include supplier accelerator program the Harlem Local Vendor Program created by Nikoa Evans, BNP Advisory Group, in collaboration with Harlem Park to Park, Whole Foods Market and Columbia Business School. Nikoa has led the organization's strategic partnerships; as well as the calendar of marketing and placemaking initiatives which include Harlem Restaurant Week, Battle of the Bars: The Art of the Mix Bartender Showcase, Harlem Harvest Festival and Shop Harlem Artisanal Fairs.